Current recession is the worst recession that many of us have faced in our lives. It has done everything from putting people out of jobs to changing governments. People have seen their wealth wiped out in a blink of an eye and companies are shutting down at an unprecedented rate. The other day I was talking to my friends and everyone had a story to tell about how austerity measures are changing the culture within their company. One friend said that before Christmas their office cafeteria used to have free fruits and juices but now all free supplies have been stopped, in another friend's company all educational and training funding has been stopped, whereas one of my friend has been asked to cut down on business traveling, now he is taking handover from someone on phone, good luck to him. My intention is not to flood readers of this blog with negativity but these examples are reflections of time that we live in. However, this recession has also taught one golden lesson of life to all of us, which is to be humble. Time is a great leveler that evens out good times with bad ones. Dramatic decline in quality of life can be seen around us. We can argue at any length about the reason of this recession and we can blame anyone from Lehman Brothers to reckless landing from European banks. The key question is, can we learn from this failure and stop any future recession? My personal answer to this question is a big No. Private companies are born to make profit. Marketing manager of a housing loan division will not give any room to his executive for losing a customer on ethical grounds. Governments can make strict laws to restrict reckless lending by financial institutions but no law can stop any organization from adopting aggressive strategies if they want to.
Therefore, if we cannot avoid such recession in future the next logical question is how to prepare ourselves so that we are better equipped to handle such crisis in future? Few months back I came across this powerful concept of Gandhian innovation in Innovation's Holy Grail, July-August 2010, Harvard Business Review, by C.A. Prahalad and R.A. Mashelkar. The Gandhian innovation is based on the philosophy of Gandhi, who said that “I would prize every invention of science made for the benefit of all,”. According to the authors the traditional approach of innovation by companies was based on affluence and wealth but slowly the parameters for innovation are changing and customers in US and Europe are demanding more value for less money.
Traditionally developing countries had bad reputation when it comes to innovation but this image is changing rapidly and developing nations are coming up with remarkable innovations. This is partly to do with the challenges faced by developing nation such as high population, high percentage of poor people, bad infrastructure etc. Because of these challenges these countries are constantly facing pressure to find innovative solutions to unique problems. Few of the innovations that have come out of developing nations are cheap health care services, USD 2000 car, Tata Nano, portable CT scanner, cheap mobile phone rates etc. The important thing to note is that these innovations are not only used by developing nations but also by developed nations. More and more people are visiting India for medical treatment that otherwise would cost fortune in US or Europe, this phenomena is called medical tourism. The portable CT scanner invented by GE in developing nation is being used in US in ambulances, as they need an instrument that take less space and is portable.
Now since everyone knows about this secret can Europe join the Gandhian innovation and come up with ideas that "benefit all"? Well, this is going to be extremely difficult. Any product innovation is hardly done in isolation; companies depend on various partners and vendors to provide them with raw materials and components. If there are no vendors that also believe in philosophy of providing cost effective innovative solutions for all then the task of Gandhian innovation can be extremely difficult. Another problem that companies in Europe and US will face while adopting this philosophy is that these companies does not have existing culture and processes to facilitate this. It is natural for engineer from developing nation to understand Gandhian philosophy of developing a solution that might not look most high tech and cutting edge but provides a solution that solves a problem and solves it for millions of people.
Going back to our original point of discussion, if all countries want to be ready for next recession and if they want insurance of quality of life, the investment in Gandhian innovation is worth the effort.